Copywriting that Converts

I write copy that turns visitors into leads, and leads into sales

I Help Your Business Grow and Profit

Increase Your Visibility

With targeted copy that asserts your authority and builds trust with potential buyers

Generate More Leads

With an effective content marketing strategy and a killer sales funnel

Drive More Sales

Through persuasive copy that hits the right emotional drivers and inspires action

What My Clients Are Saying

Sam has taken over writing emails for us, so we can focus on growing our business. Working with Sam is easy – she is very easy to get along with, works fast, and is an excellent communicator.

She picked up our tone of voice and style very quickly. Her emails are excellent – we’ve never had to change a word of her copy. 

Over the last quarter, Sam’s emails have brought in over $300,000 worth of new business for us. I highly recommend working with her!

Sarah Hodge

COO, Practice Acceleration

I’ve been working with Sam for over 4 years now on various projects including email nurturing & automation, landing pages, sales pages and Facebook ads.

Since working with Sam I’ve had sales coming from my list for the first time ever, as well as more engagement which is making it much easier to close sales. 

If I could put an ROI on my investment with her, it would over 3000%. She’s amazing to work with, always delivering high-quality work with minimal input from us – I wish I could have her full time!

Barry Magliarditi

Founder & CEO , The Game Changers

I hired Sam because I was looking for a writer who would be able to translate the essence of my business offering in a way that was marketable to my audience.

What was she to work with? Two words: a dream. Working with Sam is fun because she is clearly passionate about what she does and about her clients’ success. 

When I received my copy back I was amazed by how spot on her account of my work was. Some of the phrases she used really delighted me. I love the way she put my business into words.
I am so eager to start using the copy on my website. I now feel that I have content that truly supports my work. 

100% recommend her!
Michelle Johnston

Founder & CEO , Working Well

Working with Sam is an absolute pleasure. She is both creative and professional and always gets the tone of voice right across a broad range of styles.

She is my first choice when I need something written and I would highly recommend her to anyone looking for a reliable and talented copywriter.

Zoe Crane

Inbound Specialist, Web Salad

I started working with Sam years ago after she was highly recommended for her agency work. 

Her copy stood out and I could immediately see her creative talent and direct sales abilities. 

Since then we’ve worked together on several projects for my own clients, as well as hiring her for our own business. 

Sam is easy to work with, always professional and knows how to use words that sell! I’d hire her more but she is regularly booked out! 

Jovana Vujnic

Founder & CEO , Bumper Leads

Sam has been an absolute pleasure to work with, she has a great understanding of the briefs provided resulting in finished copy being on point with minimal changes required.
Being extremely busy, this is important as I don’t have the time to spend hours reworking poorly written content. Sam’s style of writing complements the target market and tone of the written piece needed to achieve our objectives. 
If you’re looking for well-written content that meets your brief every time, I would highly recommend her! 
Cheryl Wadley

Marketing Manager, Vividus

I hired Sam because I wanted copy that helped me convey my authentic message more effectively.

She is smart, has a great understanding of customers needs, and is a wonderful writer. Sam did a great job at writing my message, and I recommend her wholeheartedly!

Yu Dan Shi

Career Coach, Discover Your Inner Genius

Having been in the creative industry for nearly 10 years, it is always a struggle to find a copywriter that understands your clients, the products, services and brand.

Engaging Sam has brought a whole new light to the world of how content can be crafted so carefully, yet have the ability to capture an audience whilst still delivering the key messages in a clever yet clear way. 

Bridget Clark

Account Manager, Vividus

Hi, I’m SamI’m a copywriter and digital marketing strategist from Melbourne, Australia.

I work with business owners to help them promote their brand online and increase ROI on their marketing campaigns.

I am not interested in just ‘ticking the box’ to get paid. I’m passionate about (ok, a little bit obsessed with) digital marketing, and I advise my clients on best practice for a successful project.

Because great copy is an important piece of a bigger puzzle – your overall marketing strategy. It’s important to me that you are set up for the best results possible, so I bring my skills and practical experience to every project I work on.

Some results I’ve achieved for my clients include:

✔ 3000% ROI on email list nurturing, assisting over $300k in sales

✔ $90k in sales from one free trial email campaign

✔ A six figure payday from one quiz funnel

✔ Qualified leads resulting in over $6,500 in sales

✔ An evergreen funnel that brings clients on autopilot

✔ Increased landing page opt-ins by 45%

Get in Touch

Interested in working together on your next project?

Just email me: sam (at)